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Derek Dukes, CEO & Co-Founder of Dipity, to deliver keynote at AdMonsters US XXI – Jun 29 2009

AdMonsters is proud to announce that Derek Dukes, CEO & Co-Founder of Dipity, will deliver the keynote session at its upcoming Publisher Forum US XXI to be held in Portland, August 16 - 19. Derek’s presentation: “Expecting The Unexpected - Ad Ops in Uncertain Times” will draw on his many years of experience and focus on innovation on the Internet and in Ad Operations. Derek will provide his unique perspective on what Ad Operations should be doing in these challenging times.

Over the past decade we’ve built, scaled and evolved our ad systems. We have integrated new technologies, sales models and ad programs. Our models for development and operational management have been built around a pace of change we know and trust. The rules of the game have changed. We’re being asked to do more with less, run fast down unfamiliar technical paths and explore new sales models that are evolving week to week.

These changes bring new questions. How do we approach the challenges of uncertain times and react quickly? How can we manage the day to day operations of  Ad Ops while at the same time serving the rapidly evolving needs of our sales and product teams? What’s the right way to structure your team and still maintain motivation and direction? How can you create a technical structure that lets you pilot new technologies in a way that scales with your existing team and infrastructure? How can you accept new sales models without bringing down the house? Derek will address these questions and help provide a map for navigating in uncertain times.
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Topics announced for AdMonsters Network Forum - London, July 15 – Jun 22 2009

Preparing Operations for The Future of Video Online Technical Forum June 24th 12pm EST – Jun 15 2009

Leading Operations Online RSS

During a great session “Ad Operations Optimization” in Prague at our European Publisher Forum, Jen Hanks put forward a question to the group asking how many people had 1 to 2 year plans. Few if any hands went up. At first I was shocked having maintained such plans myself for several years, but as the group discussed further it made sense why no one is planning ahead - at this point there is so much confusion in the air and with increased pressure on Ad Operations to do more with less, most people aren’t in a position to plan ahead. While understandable, I think it’s a mistake.

First, I think it’s important for everyone to map out their own professional development. Even in a down economy where job security is of greater concern than job satisfaction, you need to start to figure out ways to grow or you’ll quickly burn out. As Jen mentioned in her presentation, it’s important to step outside oneself (her meditation exercise I doubt will be soon forgotten) and look at what you are doing from a …

Last week was our 12th Publisher Forum in Europe and it was quite frankly a huge success. Prague provided a great location for the event and all of the sessions were quite interactive. I’ll be working with the session leaders to see if I can get them to summarize their presentations on the website, but in the meantime I wanted to give a quick overview of what I saw at the event.

The right people are on the job. As I said, the sessions were extremely interactive with a lot of questions and suggestions being thrown out to the group. So …

When looking at ways to improve upon scalability and the level of client services, one must weight the options of centralized vs. decentralized Ad Operations Department. If you work in an organizational structure that has multiple sales offices in various locations (satellite offices), decentralizing Ad Operations can make sense. If sales are centralized in one location, then stop right here as there is no need to decentralize your Ad Ops Team. Here are some additional items that should be considered during your decision making process.

Communication: Operationally speaking, it tends to be much easier to have interdepartmental communication if your team …

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Conferences and Forums
Technical Forum: Ad Networks & Exchanges - Operations, Technology & Best Practices Jul 15, 2009 – London, GB – sign up
Publisher Forum US XXI Aug 16, 2009 – Portland, OR – sign up
Publisher Forum EU XIII Oct 11, 2009 – London, GB
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Members Dinner Jul 16, 2009 – Toronto, ON – sold out
Members Dinner Sep 10, 2009 – London, GB – sold out
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Intro to Ad Ops 1/2 Day Class (101) Jul 14, 2009 – New York, NY – sign up
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