AdMonsters Leadership Forum

See also: registration – agenda – sponsorship – schedule

Upcoming Leadership Forum events

Event	Sponsors	Registration
Leadership Forum US VI Sep 25, 08 New York, NY	DoubleClick INVISION	Sign up here
Leadership Forum EU IV Nov 4, 08 London, GB	DoubleClick EMEA Revenue Science	Sign up here

Overview

As the online media industry matures and moves into a phase of renewed growth, there is much to be gained by building stronger ties and closer working relationships amongst operations staff not only within online publishers, but also between publishers, agencies, and advertisers.

To foster these relationships, and build on the strength of the unique AdMonsters community, in 2007 AdMonsters will host four Leadership Forum events in Europe and North America. At AdMonsters' Leadership Forum, operationally-savvy creatives, planners, and buyers from agencies and direct advertisers will join leaders in online ad operations from many of the world’s leading online media brands to share best practices and develop strategies for increasing the profitability of online media and the share of overall ad spend that goes to online.

AdMonsters is a unique forum has been bringing together the senior decision makers in online advertising operations for over 6 years. Not just a conference, and much more than a trade show, AdMonsters is an intimate, round-table forum where real work gets done. There is no trade show floor, nor keynotes by luminaries who spend their time on the conference circuit. No time is wasted, and the forum is small enough that everyone comes away having met everyone else personally – yet another feature unique to AdMonsters.

Discussion topics range from ad operations workflow optimization to inventory and yield management to cookies and ad blocking to case studies on the latest tools & technologies. AdMonsters' high-level goal is to foster increased profitability of online advertising by providing our members with a uniquely powerful forum in which to address industry-wide concerns, exchange best practices, and, ultimately, improve productivity and take market share from other media.

Download and view the last AdMonsters Leadership Forum Agenda (PDF)

Attendance, Registration and Cost

The core group of invitees are current and prospective AdMonsters publisher members. We expect 20-25 senior online advertising operations & technology staff from online media publishers and portals; the most common title is Director of Ad Operations.

Joining these long-standing AdMonsters publisher members will be 20-25 senior online advertising operations & technology staff from agencies and direct advertisers, for a total number of participants in the range of 40-50.

Attendance is by invitation only, and is limited to individuals employed by online publishing/media companies, agencies, and advertisers, whose roles focus on ad operations and/or ad technology. If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please request an invitation if you are interested in attending a dinner.

Sponsorship

We are offering one Gold and one Silver sponsorship at each Agency Day event. Both sponsors are invited to the cocktail reception and dinner. In addition, the Gold sponsor will be invited to join the panel discussion. For more information and pricing, please see AdMonsters 2007 Sponsorship Opportunities.

Sample Agenda

Leadership Forum

8:00 – 9:00 Breakfast

9:00 – 9:20 Welcome and Introduction to AdMonsters

9:20 – 10:00 Attendee Introductions

10:00 – 10:45 Online Ad Operations Workflow End to End: Integrating Agencies and Publishers

10:45 – 11:15 Morning Break

11:15 – 12:15 Panel Discussion: New technologies, New Opportunities: The Future of Online Advertising

12:15 – 1:15 Lunch

1:15 – 2:15 How Agencies Work: Media Buying, Creative, “3^rd party” Ad Serving

2:15 – 3:00 Online Video Advertising – Creative, Buying, Selling, Technology – How it works

3:00 – 3:30 Afternoon Break

3:45 – 4:15 Inventory Management and Forecasting – why hasn’t this been “solved yet”

4:15 – 5:15 Taking more off the table: How can we work together to make online the dominant media?

5:15 – 5:30 Wrap up; conference portion concludes

5:30 – 6:00            Break
6:00 – 8:00           Cocktail Reception
8:00 – 10:00      Dinner