Some past participating companies:
| Agencies | Publishers |
| Agency.com | A&E Networks |
| AvenueA/Razorfish | AOL |
| Centro | Atom Entertainment |
| Diffiniti | Discovery Networks |
| Mediavest | Disney |
| Mindshare Interaction | MSN |
| Ogilvy | MTV Networks |
| Organic | Sports Illustrated |
| Starcomm IP | Turner Networks |
| Zenith Optimedia | Yahoo! |
Participant Testimonials
"This was the best industry seminar/ conference I have attended, every conversation I had was valuable and insightful."
"Quite valuable, meeting others in the industry and understanding similar and dissimilar challenges was enlightening."
"I had two primary issues I had hoped to address and both were covered pretty thoroughly so the experience was extremely valuable."
"I was able to bring back a few solid ideas about how to manage my day-to-day operations more effectively."
"I thought the breakout sessions were great - especially so because the agency people were involved."
"It is great to find out about the needs and concerns of both the Agency and Publisher sides."
"The exhange of knowledge between the leaders in this industry, publisher, agency, and vendor alike, is invaluable."
"I had a great time - found it to be very helpful and informative."
"It was very informative and a great opportunity to meet others."
Leadership Forum US VI
see also: sponsorship — agenda — Leadership Forum Overview
Leadership Forum US VI will be held Sep 25, 2008
Leadership Forum US VI
AdMonsters Leadership Forum, held twice a year, brings together the most senior members of the online ad operations community for a day of workshops, member-led presentations, and peer-certified best practice recommendations. This forum is truly a meeting of the minds for those leading operations online.
AdMonsters Leadership Forum includes senior ad operations members from agencies, advertising networks, publishers, portals, and technical and services providers. This expanded breadth of participants aims to accelerate the shift of 'above the line' ad spend to online while at the same time helping the entire industry manage the increasing volume and complexity of online advertising.
Attendees are carefully vetted for both seniority within their organization as well as experience in the online ad industry. Typical attendees are senior directors of operations or higher and have 5+ years in the industry. If you fit this profile and lead ad operations, trafficking, media buying, or technical creative development for an online agency or media owner, AdMonsters Leadership forum will be an invaluable tool for you.
The Leadership Forum is a key opportunity to meet your peers and to engage in hands-on, in-depth analysis and problem-solving with the leaders in online ad operations across the industry. These events focus on both short-term tactical solutions, as well as some of the longer-term industry wide challenges that continually arise.
The registration fee of $199 includes the forum itself, breakfast and lunch as well as the cocktail reception and dinner with the event sponsors following the event.
Agenda
Keynote: Jonathan Mendez, Founder & CEO RAMP Digital
Can Display Advertising Survive the Web?
Falling CPMs. Declining performance. Commoditization. The recent news for advertisers and publishers has not been good. Add to this a poor economic climate and the immediate future looks bleak. However, in every down cycle there is opportunity. In this case, an opportunity to renew the focus on the audience and create new ad solutions that deliver increased relevance, new metrics and provide benefits to everyone in the ecosystem. Jonathan will explore how display got into this situation, why search is immune, what we can learn from this, and how emerging technology will yet again fuel advertising's growth.
About Jonathan 
A leading voice at the intersection of technology and marketing, Jonathan has spent the past few years widely regarded as the foremost strategist for landing page optimization, multivariate testing and content targeting. His passion now revolves around ushering in a new era of advertising solutions using semantic web.
Jonathan recently founded RAMP Digital to create marketing solutions fueled by APIs, Semantic Web and emerging technology. Prior, he was the Founder & Chief Strategy Officer of OTTO Digital, the services division of the market leading optimization technology Offermatica (purchased by Omniture 12/07). He has held a Senior position at a leading SEM, was a Senior Consultant at User Experience firm Creative Good and in 1998 founded VitaminLab.com that won the Nutrition Business Journal award for 5-year growth under his direction.
Jonathan is a regular speaker and authors the popular marketing blog Optimize & Prophesize. He has provided expert pre-click and post-click strategies and execution for online testing, targeting and optimization to the world’s leading brands and businesses including Amazon.com, Ameriprise, Disney, Citibank, H&R Block, IBM, Intuit, Microsoft, Monster.com, Sears and T-Mobile.
Conference Format 
The conference format for
Leadership Forum US VI
will run one full day, starting with breakfast
the morning of Sep 25, 2008, with the conference concluding around 5:00 pm. The Leadership Forum will be followed by a dinner; at which all attendees are expected to join.
The agenda is comprised of attendee-led sessions and structured workshops covering a wide variety of ad operations and technology topics. Some examples include: ad technology developments, inventory management, organizational structure, business process automation, ad operations policies, streamlining communication, rich media, and case studies. Actual sessions are developed in collaboration with our members.
Further details on the agenda will become available as we approach the date of the conference. Please see past conference agendas for examples: AdMonsters Leadership Forum US V — AdMonsters Leasership Forum EU IV
Sample Agenda
Thursday, September 25th
| 8:00 - 9:00 a.m. | Breakfast |
| 9:00 - 9:20 a.m. | Welcome and Introduction to AdMonsters |
| 9:20 - 9:45 a.m. | Attendee Introduction |
| 9:45 - 10:30 a.m. | Keynote Address: Jonathan Mendez, RAMP Digital Can Display Advertising Survive the Web? |
| 10:30 - 10:45 a.m. | Morning Break |
| 10:45 - 11:30 p.m. | Member Session: Advertising Operations Case Study |
| 11:30 - 12:00 p.m. | Platinum Sponsor Workshop: DoubleClick |
| 12:00 - 12:15 p.m. | Gold Sponsor Session |
| 12:15 - 1:30 p.m. | Sponsor & Member Lunch |
| 1:30 - 3:15 p.m. | Member Workgroup Excercises - Planning & Development |
| 3:15 - 3:45 p.m. | Afternoon Break |
| 3:45 - 4:45 p.m. | Workgroup Presentations (15 min each) |
| 4:45 - 5:00 p.m. | Conference Wrap Up |
| 5:30 p.m. onwards | Sponsor & Member Cocktails & Dinner |
Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted.
Location and Travel:
Leadership Forum US VI will be held Sep 25, 2008, at Digital Sandbox in New York, NY.
Registration:
Since you're not logged in, we can't tell if you're elgible to sign up for this event. Please log in or register if you don't yet have an account here with AdMonsters.
Attendance at
Leadership Forum US VI
is open to *senior* leaders in online advertising operations and technology employed by online media publishing companies, portals, advertising agencies and a limited number of networks and technology vendors. Participation is by invitation and/or review and approval. Those seeking approval to participate should be at the Senior Manager, Director or VP level of seniority.
Sponsorship
A limited number of sponsorships are available for this forum and we are now accepting sponsorship applications. If you are interested in sponsorship of this event, please complete a sponsorship inquiry.
Confirmed Sponsors
Platinum
Gold
