Peter Naylor, Senior Vice President, Digital Media Sales, NBC Universal, will deliver the keynote address at our 20th US Publisher Forum on March 9, 2009, in New Orleans, LA.  He will speak about challenges and opportunities in online advertising for operations teams during a time of change.

As senior Vice President of Digital Media Sales for NBC Universal, Peter Naylor drives advertising sales for all of NBC Universal’s digital properties and works with his ad operations team to maximize revenue. Peter’s keynote will provide an overview of the challenges and opportunities that exist in our ever changing marketplace and how he looks to ad operations to contribute by not only executing efficiently but by executing strategically. (more…)

We’re currently working out a great line up of courses for next year (many new courses too!) and are happy to announce the upcoming January and February 2009 schedule.   

Thursday, Jan 29, 2009 – Inventory Management & Forecasting - San Francisco, CA (Sign Up Here)
Friday, Jan 30, 2009 – Inventory Management & Forecasting - Los Angeles, CA (Sign Up Here)
Tuesday, Feb 10, 2009 – Workflow & Processes - New York, NY (Sign Up Here)
Wednesday, Feb 11, 2009 – Metrics, Analysis & Reporting - New York, NY (Sign Up Here)
Monday, Feb 23, 2009 – Introduction to Ad Operations - London, GB (Sign Up Here)
Tuesday, Feb 24, 2009 – Workflow & Processes - London, GB (Sign Up Here)
Thursday, Feb 26, 2009 – Metrics, Analysis & Reporting - Los Angeles, CA (Sign Up Here)
Friday, Feb 27, 2009 – Metrics, Analysis & Reporting - San Francisco, CA (Sign Up Here)

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It’s been in the making for quite some time and we are please to announce the launch of this much anticipated training course, Inventory Management & Forecasting.

As we all know, inventory management is one of the most complex areas of ad operations. This class will aid ad operations professionals to manage and forecast inventory with much greater efficiency by aiming to replace the fear factors and confusion surrounding inventory management with growing confidence and insight instead.

Starting with the basics of what is Inventory and why is inventory management important; the session will go on to cover overselling, underselling, ad unit currency, manual systems vs. automated, inventory rules, ownership, data levels and combinations, impact of rich media on inventory, frequency capping, queries, reporting, forecasting, as well as in-house advertising, remnant inventory, sell through and yield analysis.

Date: December 12, 2008
Time: 9:00am - 5:00pm
Location: New York, NY
Enroll online
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Register this week and get 10% off the cost of your conference fee. The discount ends Friday, November 28th.

Not only will this be the 20th US AdMonsters Publisher Forum, but it’s also AdMonsters 10th anniversary and what better place to celebrate 10 years of leading online ad operations than New Orleans. AdMonsters will be building on the hugely successful events which were held throughout 2008 to deliver another “best yet” event. In the current economy management will be paying very close attention to operations teams and it will be your time to shine. Come learn from your peers and make sure that you are equipped to weather the storm.

AdMonsters 20th US Publisher Forum will bring together 100 senior online advertising operations leaders for three full days of member-led sessions, presentations, workshops, breakouts, an offsite activity, cocktail receptions, dinners, and plenty of social networking.

Attendance is only open to senior individuals (manager level and above) employed by online media publishing companies, whose roles focus on ad operations and/or ad technology.

Attendance is limited to a maximum of 100 publisher member attendees total and two delegates from each member company. These events have always sold out and those interested in attending are encouraged to register ASAP to avoid disappointment.

Conference details & registration: http://www.admonsters.org/cn/cn-us-20.php

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Registration is now open for AdMonsters Publisher Forum XX, to be held March 8-11, 2009, in New Orleans. This event marks the 10 year anniversary of our flagship Publisher Forum conference, and, as always, should be our “best ever.” Event information and registration here.

Stay tuned for further information on this next Publisher Forum, and also for a separate announcement of an anniversary celebration next summer in New York.