To more fully respond to the needs of the online advertising operations community, the industry’s leading professional association, AdMonsters, announced today the appointment of Rob Beeler to the position of Vice President of Content and Media. Mr. Beeler is a seasoned ad operations executive and a long-standing participant in AdMonsters’ forums.
In this newly created role, Mr. Beeler will be responsible for developing and executing the content strategy for AdMonsters’ highly sought after conferences, forums, and training seminars. Additionally, he will be leading AdMonsters’ efforts to become a comprehensive resource for the online advertising operations community.
“Rob is a key addition to our growing team,” said Matt O’Neill, AdMonsters President. “For nearly ten years, AdMonsters has been bringing together the most senior leaders in online advertising operations. Our goal has always been to serve as a nexus of best practices in the field, and with this hire we are taking a major step in improving our ability to digest and reflect the best practices back out into the field. Rob will be enabling members of the AdMonsters community to share information more easily, and will also ensure that the topics and discussions at our events remain focused on technical, pragmatic solutions in ad operations. With over nine years of experience in the industry and several years as a key member of our organization, there’s no one better suited for this role.”
Rob Beeler has, for the last nine years, worked at Advance Internet, a leading publisher of local news and information web sites created in alliance with over 30 newspapers owned and operated by Advance Publications Inc. Most recently, Mr. Beeler served as the Executive Director of Ad Operations and Analytics at that company. “My responsibilities at Advance Internet focused on ad operations management and revenue product development for 12 regional web sites.” said Rob Beeler. “As someone who has attended AdMonsters forums for several years, I look forward to the opportunity to use my experience and my excitement about the company to take AdMonsters to the next level. AdMonsters members can attest to how important the information shared at the events can be. We feel we can go even further to improve the value of membership and expand our value to the overall industry.”
“AdMonsters is moving into our next phase of evolution and growth,” said Bowen Dwelle, AdMonsters CEO. “We are finding ways to grow with and serve the online advertising industry at large while maintaining our exclusive focus on operations. Rob brings deep experience in ad operations to our executive team, and will further our ability to deliver our uniquely valuable forums to a broader audience.”

The agenda at AdMonsters Leadership Forum, is focused around identifying solutions to some of the bigger challenges facing the industry as a whole, with an eye toward specific tactical actions you can take within your organization to improve the way you do business.

By including representatives from across the industry, sessions will offer holistic views on the key issues surrounding on-line advertising.

This event is only held twice a year and brings together the most senior members of the online ad operations community for a day of workshops, member-led presentations, and peer-certified best practice recommendations.

The day will be composed of a keynote address from an industry leader, several presentations from members, structured workshops, group exercises, and a sponsor presentation. In the evening, everyone will relax over cocktails and dinner.

The event costs only $199 and includes the event itself, breakfast, lunch, cocktails and dinner.

Register online today to reserve your seat.

Our newest conference, Ad Ops 360°, is a one-day conference that is designed to offer our past training participants, along with other junior and mid-level ad operations professionals, an opportunity to further their ad operations education while collaborating with their peers in AdMonsters unique interactive style of conference.

All group sessions and educational workshops are focused on industry-wide best practices. The majority of the agenda is comprised of facilitator-led sessions, focused on different aspects of ad operations and will define real life solutions to the immediate challenges faced in day to day operations.

The conference format will run for one full day with cocktails and appetizers immediately following.

Register online to reserve your seat.

AdMonsters and Vio Launch Online Creative Portal to Speed Internet Ad Operations
AdMonsters and Vio Worldwide Limited today announced the Online Creative Portal (OCP), a service for digital agencies and online publishers. OCP will allow publishers to post their advertising specifications in a global database so that ad agencies can perform real time creative planning, testing, and submission. This service aims to reduce the cost of planning and delivering Internet advertising campaigns.

AdMonsters and Vio Worldwide Limited today announced the Online Creative Portal (OCP), a service for digital agencies and online publishers. OCP will allow publishers to post their advertising specifications in a global database so that ad agencies can perform real time creative planning, testing, and submission. This service aims to reduce the cost of planning and delivering Internet advertising campaigns.

According to AdMonsters Chairman, Bowen Dwelle, "The Online Creative Portal will allow online publishers and agencies to work together much more efficiently." Dwelle adds, "As the growth of online advertising continues to accelerate and online becomes a major component of large-scale advertising budgets, we must address the issue of excessive operational costs caused by manual processes and inefficient communication. The Online Creative Portal allows publishers and agencies to collaborate directly on the handling of online creative, and to automate key steps in the process of getting new creative up and running. OCP will reduce costs and lead time for online campaigns dramatically and make online advertising more profitable for everyone."

Yahoo is among the leading publishers who have been testing the new service. David Burrows, Head of Ad Technology at Yahoo Europe, states, "The industry has been crying out for a system to help bridge the gap between publishers’ need for compliance with standards and advertisers’ desire for creativity and speed. Vio and AdMonsters have listened carefully to the requirements of all parties and have come up with an elegant system to help the online advertising business continue growing in a profitable way."

The Global Specification Database is a core component of OCP where publishers post their advertising requirements, such as submission deadlines, minimum file size, maximum ad expansion, or number of graphic rotations to the online database. Agencies and advertisers are then able to access the data for media planning purposes to help compare varying publisher requirements and select the most appropriate sites for their campaigns. Additional tools are available to manage the campaign and preflight the creative content to ensure that it displays accurately on the target website. Collaboration tools within OCP allow agencies to communicate with publishers to let them know when a campaign is ready to run.

As the popularity of Internet advertising has increased, digital agencies have been under pressure to deliver an increasing volume of campaigns to online publishers under ever tighter deadlines and quality requirements. According to Garry Dalzell, creative services director at the top UK digital agency Glue London, "Agencies are really challenged to meet campaign submission deadlines while complying with the diversity of publisher technical requirements. The Online Creative Portal has the potential to make our jobs much easier by helping us find and compare publishers’ specs and then letting us test our creative files for compliance before submission."

Chris Friend, Vio’s European Managing Director, states, "We commend AdMonsters and their member companies for taking the lead in tackling the complex challenge of improving communication and commercial transactions between online publishers and advertisers. This is an exciting time to be involved in the Internet advertising business and Vio is pleased to have been chosen to provide the critica lnfrastructure and services for this groundbreaking new service. We expect both publishers and advertisers will reap the benefits."

A number of leading online publishers and digital agencies in the UK have begun testing the Online Creative Portal as part of a limited roll-out. The service is expected to be commercially available in late 2007.

Further information can be found at: http://www.onlinecreativeportal.com

About Vio Worldwide:
For nearly ten years Vio Worldwide Limited, the Digital Supply Chain company, has supplied ad agencies, production companies, and media owners with advertising workflow tools and services to help them to reduce costs and become more productive. Advertisers, agencies, and publishers around the world depend on Vio for automating ad creation, checking and fulfilment.

Vio has offices in the UK, USA, Israel and France. The company offers securely managed, tracked and automated online content delivery for more than 10,000 users globally. Vio leads the way in technology standards, participating in standards-setting bodies for online and print media. Vio is part of LMS Capital plc (www.lmscapital.com), a UK-based quoted company with over £200 million in assets. For more information, please visit: http://www.vio.com

AdMonsters is holding two events on October 23, 2007; an Ad Ops training class and a Members Dinner

Ad Ops 203: Video Processing & Trafficking
Video knowledge and systems stretch between many groups and interrelated processes. These include technology development, content management, ad traffickers, inventory management and even finance in order to have a scalable product. Conversely, there are few individuals who understand the entire work flow involved in online video, and even fewer companies who monetize it efficiently This course will furnish attendees with a fuller knowledge of the end to end processes in advertising operations for Video advertising products.

This course is designed for both ad operations managers and other personnel in related Internet divisions, who want to acquire a knowledge of “best practices” in video advertising products and work flows.

Learn more: admonsters.org/tr/

AdMonsters Members Dinner — Cocktail Reception begins at 5:30pm

AdMonsters Dinners are informal, fun, social events - a great way for members to stay in touch, and for prospective members to get a feel for the group. Members Dinners are also a way for local ad operations staff who can’t make it to one of our bi-annual conferences to participate in AdMonsters.

RSVP: admonsters.org/dn