AdMonsters’ US Operations Leadership Forum V will be held on April 17, 2008 at Digital Sandbox in New York City. The Leadership Forum brings together 50 of the most experienced leaders in online ad operations, from the top online publishers, ad networks, agencies and third party vendors, for a unique round table discussion. Attendance is open exclusively to individuals whose roles focus on online advertising operations and technology.

Registration is open now: Click here to register
Join the most senior operationally-savvy planners and account managers from agencies and leaders in online ad operations to address and define industry best practices, develop strategies for increasing the profitability of online media, and accelerate the overall share of online ad spend. The agenda for AdMonsters’ Leadership Forum US V is comprised of attendee-led hands on sessions covering a wide variety of ad operations and technology topics. Previous sessions have included: ad serving technology; inventory management; organizational structure; business process automation; ad operations policies; rich media; online video advertising.

Cost
The event cost is only $199 and includes:
- All Conference Fees
- Breakfast & Lunch the day of the conference
- Cocktails and Dinner Afterwards

Sponsors
AdMonsters’ US Operations Leadership Forum V is generously supported in part by the following organizations. We thank them for helping to make this event possible.
Platinum Sponsor
DoubleClick

Gold Sponsor

EyeWonder
Theorem

To register or for more information, including a preliminary agenda, please visit: http://admonsters.org/ag/ag-us-05.php

Past Agency Attendees in the US:
Agency.com, Avenue A / Razorfish, Banner, Centro, Diffiniti Ltd., Digital Pulp, Ethos Group Inc., Horizon Interactive, i-level Ltd., Isobar, MEC Interaction, Mediavest Worldwide, Mindshare Interaction , Neo@Ogilvy, NetPlus Marketing , OMD Digital, Organic, Performance Bridge, Sendtec, Sorted, Inc., Starcom IP, TargetCast tcm, Wahlstrom Group, Weboptimiser Media Ltd., Zed Media and others.

Past Publisher Attendees include A&E Television Networks, Atom Entertainment, AutoTrader.com, BizJournals, CNET Networks, Cox Newspapers, Inc., Discovery.com, Financial Times, Fox Interactive Media, Future Publishing, Hearst Digital, Jetix
(Disney.com), Martha Stewart Living Omnimedia , McClatchy Interactive, MSN, MTV Networks, NBC Universal Digital Media, New York Times Digital, Sports Illustrated, Turner, Univision Online, US News and World Report, Warner Bros. Online, Yahoo!, and others

Registration is now open for AdMonsters’ 18th bi-annual US publisher forum, to be held near Ft. Myers, Florida February 17th - 20th, 2008. AdMonsters limits attendance to 110 members at its US publisher forums and always sells out. If you don’t want to miss out on the online advertising operations event of the year, we suggest you register as early as possible.

Register today at: admonsters.org/cn/cn-us-18.php

AdMonsters publishers’ forum is a vital part of the successful online advertising operations leader’s success and should not be missed by anyone who runs a trafficking team, looks after inventory management, or manages advertising technology and innovation.

Since 1999, AdMonsters has brought operations professionals together for a unique, collaborative conference that focuses on practical, hands-on knowledge that improves the efficiency of online adverting teams. With over 400 active US members representing nearly 300 media owners, AdMonsters is only forum exclusively dedicated to this group of key contributors.

Agenda & Cost

The conference will run three full days, beginning with a cocktail reception at 6 PM on Sunday the 17th of February and concluding with a conference wrap up at 4 PM on Wednesday the 20th. Through a blend of socializing and networking with your peers, member-led sessions, collaborative workgroups, and focused breakouts, participants will come away with both a great understanding of the key issues facing online operations today as well as immediate short term solutions and best-practices you can implement immediately. The network of peers you develop while at the conference will continue to pay dividends long after the conference concludes.

AdMonsters conferences are all-inclusive–the registration fee of $1,699 covers the conference fee, hotel room, meals, cocktail receptions and off-site activity. Feedback from past attendees is frequently that AdMonsters events are the best value for money in the industry. In addition, if you register before November 24th, you will benefit from our 10% "earlybird" discount.

Sponsors

AdMonsters is supported in part by solutions and technology vendors from across the industry. We thank them for their support.

Platinum sponsor

Right Media

Ruby sponsors

Atlas
DoubleClick

Gold sponsors

Medio Systems
Operative

Silver sponsors

24/7 RealMedia
ADTECH
Burst Media
Google
The Media Trust
Pointroll
Rapt, Inc.
Revenue Science
Solbright
Theorem, Inc.

Bronze sponsors

CheckM8
Freewheel
Panache

All sponsorships are now SOLD OUT. Thank you all for your tremendous support of AdMonsters!

Don’t miss out on AdMonsters Publishers’ Forum XVIII! Register today: admonsters.org/cn/cn-us-18.php

AdMonsters and Vio Launch Online Creative Portal to Speed Internet Ad Operations
AdMonsters and Vio Worldwide Limited today announced the Online Creative Portal (OCP), a service for digital agencies and online publishers. OCP will allow publishers to post their advertising specifications in a global database so that ad agencies can perform real time creative planning, testing, and submission. This service aims to reduce the cost of planning and delivering Internet advertising campaigns.

AdMonsters and Vio Worldwide Limited today announced the Online Creative Portal (OCP), a service for digital agencies and online publishers. OCP will allow publishers to post their advertising specifications in a global database so that ad agencies can perform real time creative planning, testing, and submission. This service aims to reduce the cost of planning and delivering Internet advertising campaigns.

According to AdMonsters Chairman, Bowen Dwelle, "The Online Creative Portal will allow online publishers and agencies to work together much more efficiently." Dwelle adds, "As the growth of online advertising continues to accelerate and online becomes a major component of large-scale advertising budgets, we must address the issue of excessive operational costs caused by manual processes and inefficient communication. The Online Creative Portal allows publishers and agencies to collaborate directly on the handling of online creative, and to automate key steps in the process of getting new creative up and running. OCP will reduce costs and lead time for online campaigns dramatically and make online advertising more profitable for everyone."

Yahoo is among the leading publishers who have been testing the new service. David Burrows, Head of Ad Technology at Yahoo Europe, states, "The industry has been crying out for a system to help bridge the gap between publishers’ need for compliance with standards and advertisers’ desire for creativity and speed. Vio and AdMonsters have listened carefully to the requirements of all parties and have come up with an elegant system to help the online advertising business continue growing in a profitable way."

The Global Specification Database is a core component of OCP where publishers post their advertising requirements, such as submission deadlines, minimum file size, maximum ad expansion, or number of graphic rotations to the online database. Agencies and advertisers are then able to access the data for media planning purposes to help compare varying publisher requirements and select the most appropriate sites for their campaigns. Additional tools are available to manage the campaign and preflight the creative content to ensure that it displays accurately on the target website. Collaboration tools within OCP allow agencies to communicate with publishers to let them know when a campaign is ready to run.

As the popularity of Internet advertising has increased, digital agencies have been under pressure to deliver an increasing volume of campaigns to online publishers under ever tighter deadlines and quality requirements. According to Garry Dalzell, creative services director at the top UK digital agency Glue London, "Agencies are really challenged to meet campaign submission deadlines while complying with the diversity of publisher technical requirements. The Online Creative Portal has the potential to make our jobs much easier by helping us find and compare publishers’ specs and then letting us test our creative files for compliance before submission."

Chris Friend, Vio’s European Managing Director, states, "We commend AdMonsters and their member companies for taking the lead in tackling the complex challenge of improving communication and commercial transactions between online publishers and advertisers. This is an exciting time to be involved in the Internet advertising business and Vio is pleased to have been chosen to provide the critica lnfrastructure and services for this groundbreaking new service. We expect both publishers and advertisers will reap the benefits."

A number of leading online publishers and digital agencies in the UK have begun testing the Online Creative Portal as part of a limited roll-out. The service is expected to be commercially available in late 2007.

Further information can be found at: http://www.onlinecreativeportal.com

About Vio Worldwide:
For nearly ten years Vio Worldwide Limited, the Digital Supply Chain company, has supplied ad agencies, production companies, and media owners with advertising workflow tools and services to help them to reduce costs and become more productive. Advertisers, agencies, and publishers around the world depend on Vio for automating ad creation, checking and fulfilment.

Vio has offices in the UK, USA, Israel and France. The company offers securely managed, tracked and automated online content delivery for more than 10,000 users globally. Vio leads the way in technology standards, participating in standards-setting bodies for online and print media. Vio is part of LMS Capital plc (www.lmscapital.com), a UK-based quoted company with over £200 million in assets. For more information, please visit: http://www.vio.com

AdMonsters is holding two events on October 23, 2007; an Ad Ops training class and a Members Dinner

Ad Ops 203: Video Processing & Trafficking
Video knowledge and systems stretch between many groups and interrelated processes. These include technology development, content management, ad traffickers, inventory management and even finance in order to have a scalable product. Conversely, there are few individuals who understand the entire work flow involved in online video, and even fewer companies who monetize it efficiently This course will furnish attendees with a fuller knowledge of the end to end processes in advertising operations for Video advertising products.

This course is designed for both ad operations managers and other personnel in related Internet divisions, who want to acquire a knowledge of “best practices” in video advertising products and work flows.

Learn more: admonsters.org/tr/

AdMonsters Members Dinner — Cocktail Reception begins at 5:30pm

AdMonsters Dinners are informal, fun, social events - a great way for members to stay in touch, and for prospective members to get a feel for the group. Members Dinners are also a way for local ad operations staff who can’t make it to one of our bi-annual conferences to participate in AdMonsters.

RSVP: admonsters.org/dn

AdMonsters’ US Operations Leadership Forum IV will be held on September 26, 2007 at 3XSQ in New York City. The Leadership Forum brings together 50 of the most experienced leaders in online ad operations, from the top online publishers, ad networks, agencies and third party vendors, for a unique round table discussion. Attendance is open exclusively to individuals whose roles focus on online advertising operations and technology.

Registration is open now: Click here to register
Join the most senior operationally-savvy planners and account managers from agencies and leaders in online ad operations to address and define industry best practices, develop strategies for increasing the profitability of online media, and accelerate the overall share of online ad spend. The agenda for AdMonsters’ Leadership Forum US IV is comprised of attendee-led hands on sessions covering a wide variety of ad operations and technology topics. Previous sessions have included: ad serving technology; inventory management; organizational structure; business process automation; ad operations policies; rich media; online video advertising.

Cost
The event cost is only $299 and includes:
- All Conference Fees
- Breakfast & Lunch the day of the conference
- Cocktails and Dinner Afterwards

Sponsors
AdMonsters’ US Operations Leadership Forum IV is generously supported in part by the following organizations. We thank them for helping to make this event possible.
Platinum Sponsor
DoubleClick

Silver Sponsor

ADTECH

To register or for more information, including a preliminary agenda, please visit: http://admonsters.org/ag/ag-us-04.php

Past Agency Attendees in the US and Europe
Agency.com, Avenue A / Razorfish, Centro, Digital Pulp, Ethos Group Inc., I-Level, Isobar, Horizon Interactive, MEC Interaction, Neo@Ogilvy, OMD Digital, Organic, Performance Bridge, Sorted Inc., Starcom IP, TargetCast tcm, and others.

Past Publisher Attendees include A&E Television Networks, Atom Entertainment, AutoTrader.com, BizJournals, CNET Networks, Cox Newspapers, Inc., Discovery.com, Financial Times, Fox Interactive Media, Future Publishing, Hearst Digital, Jetix
(Disney.com), Martha Stewart Living Omnimedia , McClatchy Interactive, MSN, MTV Networks, NBC Universal Digital Media, New York Times Digital, Sports Illustrated, Turner, Univision Online, US News and World Report, Warner Bros. Online, Yahoo!, and others