Publisher Forum EU I

What is AdMonsters? • AdMonsters Europe • Registration • Sponsorship • Agenda

What is AdMonsters?

Founded in 1999, AdMonsters is an independent professional association for senior leaders of advertising technology and advertising operations in online publishing. AdMonsters has hosted eight bi-annual conferences to date in the US, and AdMonsters IX is coming up August 17-20, 2003. AdMonsters also hosts an invaluable members-only discussion forum, with over 120 members.

The group provides a forum for peers in the field of online advertising operations to communicate, collaborate, and develop and share best practices. One of our key goals is to reduce the cost and time required to implement, deploy, and track online advertising. We focus primarily on topics such as ad serving and related technologies, ad production/traffic, inventory and yield management, advertising products, policies, procedures, pricing, and industry standards. AdMonsters has a close relationship with the IAB, having worked on several joint projects over the past few years.

AdMonsters Europe

AdMonsters Europe was held Tuesday, July 8, in Paris. We had 20 member attendees from companies including AOL Europe, AOL UK, AOL Germany, Ask Jeeves UK, Fox Kids (UK), Lycos Europe, MSN EMEA, SevenOne Interactive (Germany), Terra Lycos (Spain), and Yahoo (UK). We're looking forwards to our next AdMonsters Europe conference, most likely in late January, 2004.

Attendance & Registration

The cost for individual member attendees is Eur 249 (approx $295), including conference fees, meals, and group activities. Attendance at the conference is limited to existing and pending (new) AdMonsters members. Membership is limited to individuals employed by online publishing/media companies, whose roles focus on ad operations and/or ad technology. If you are member, you should have already received registration materials. If you are not already a member, please visit our membership application page if you are interested in attending.

Sponsorship

Thanks to DoubleClick for their support as our exclusive Gold Sponsor for AdMonsters Europe. As a Gold sponsor, DoubleClick joined us for a 60-minute session on their upcoming Motif product, and then for drinks and dinner at the Buddha Bar.

Conference Agenda

For our first European meeting, we are planning a one-day conference session followed by an evening social event and dinner. The bulk of the conference session -- which, as with all AdMonsters events, is only open to members -- will be made up of member-led discussions, case studies and best practices.

Location

The conference will be held at Microsoft EMEA headquarters in La Defense, Paris, France.

Preliminary topics and agenda

8:30 to 9:00 a.m. Breakfast
9:00 to 9:30 a.m. Welcome to AdMonsters Europe - Bowen Dwelle (Chairman), Matt O'Neill (Yahoo)
9:30 to 10:00 a.m. Introductions
10:00 to 10:45 a.m. Inventory Management – Forecasting, Audience Segmentation, and other Challenges
10:45 to 11:15 a.m. Morning Break
11:15 a.m. to 11:45 Organizational structures – how is ad operations organized, and where does it report into? How do you deliver customer and sales service in multiple countries and languages?
11:45 a.m. to 12:30 Technology round-table – ad serving, targeting, workflow, reporting, targeting, registration, etc. What software technologies are in use? Are the specific requirements for Europe vs. other regions? What requirements have yet to be addressed adequately?

12:30 p.m. to 1:30 p.m. Lunch (on-site at the conference facility)

1:30 to 2:15 p.m. Rich Media Best Practices – Billing, Ad/Play Ratio, Vendors Strengths and Weaknesses
2:15 to 3:00 p.m. European Opportunities and Challenges: How is the European online advertising market different from the US and the rest of the world? How can these defining characteristics best be leveraged to drive growth in unique ways?
3:00 to 3:30 p.m. Break
3:30 to 4:15 p.m. In-House and Barter Inventory: How are these campaigns handled, how is this inventory managed, and its inventory managed?
4:15 to 5:00 p.m. Reach & Frequency Selling: What are the steps being taken through IAB Europe and the various online companies in Europe to address and approach the area of audience based selling (GRP, R/F, etc.). How important do our clients see this in moving money from traditional ad spending in radio, television, and print to online buys. -- or Gold Sponsor workshop

5:00 to 5:30 p.m. Conclusion, next steps
8:00 p.m. Group dinner at Buddha Bar

We will be working with attending members prior to the conference to further develop specific topics and sessions. Please see the AdMonsters VIII agenda and IX agenda for more example topics. Further details of the agenda will be published shortly. If you are interested in participating, please contact us directly.

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