Publisher Forum EU II

AdMonsters Europe II was held January 14-16, 2004 in conjunction with at the AC Diplomatic Hotel in Barcelona, Spain.

We had 19 member attendees from AOL (UK & Germany), Electronic Group Interactive, Freeserve.com, Hollinger Telegraph New Media, iTV Online, Lycos Europe, MSN International, Terra Lycos, and Yahoo! Europe. Danny Meadows-Klue, President of IAB Europe and CEO of IAB UK was also in attendance.

Sponsorship

We filled all available sponsorship opportunities for AdMonsters Europe II. Thank you! to our sponsors: Eyeblaster (Platinum sponsor), Accipiter, DoubleClick EMEA, and Real Media (Gold sponsors), and TrafficMac International (Silver sponsor).

Conference Agenda

Wednesday, January 14

19:00 to 21:00 Cocktail reception & off site dinner

Thursday, January 15

8:00 to 9:00 Breakfast

9:00 to 9:30 Welcome to AdMonsters Europe II -- Bowen Dwelle, AdMonsters Chairman

9:30 to 10:00 Member Introductions

10:00 to 11:00 Rich Media Forum -- Yahoo! Europe

11:00 to 11:20 Morning break

11:00 to 12:10 Rich Media Forum continues

12:10 to 13:00 Intrusive Advertising User Research -- MSN International

13:00 to 14:15 Lunch

14:15 to 15:15 Ad Serving Metrics -- Logging and Counting, Discrepancies -- Danny Meadows-Klue, President, IAB Europe

15:15 to 16:30 Platinum Sponsor Workshop: Intrusive Advertising Management: 2004 and Beyond

16:30 to 17:00 Afternoon break

17:30 to 18:30 Sponsor Panel -- The future of ad serving in Europe

17:30 end of conference day

21:00 to 23:00 Dinner: Botafumeiro

Friday, January 16

8:30 to 9:30 Breakfast

9:30 to 10:30 Rich Media Creative focus -- Lycos Europe

10:30 to 11:00 Morning break

11:00 to 12:30 Organization, Roles & Responsibilities -- Lycos Europe

12:30 to 12:45 Closing business

13:00 to 15:00 Off-site lunch

conference concludes

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