Publisher Forum EU IV

AdMonsters Europe IV was held February 9-11, 2005, at the Hotel Krone Unterstrass in Zurich, Switzerland, in partnership with IAB Europe.

The final count was 37 member delegates from AdLink, AdNet.pl, AOL France & UK, Ask Jeeves, Associated New Media, Belgacom SkyNet, CNet, Financial Times, Freenet.de, Future Publishing, Handbag.com, iTV, Lycos Europe, Matrix (Virgilio/Telecom Italia), MSN, Reuters, SevenOne Interactive, Telegraph Group, Terra Networks, Tiscali, Wanadoo, and Yahoo UK & Germany. Given that our target for this event was only 30 delegates, we're very happy with the turnout.

Sponsorship

Please see AdMonsters sponsorships for information on our sponsorship programs.

Platinum Co-Sponsors

Gold Sponsors

Silver Sponsors

Final Agenda

All conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted below.

Wednesday, February 9, 2005

18:00 to 20:00 Cocktail reception

20:00 Dinner at Restaurant Zeughauskeller

Thursday, February 10, 2005

8:00 to 9:00 Breakfast

9:00 to 9:15 Welcome to AdMonsters Europe IV -- Bowen Dwelle, AdMonsters Chairman

9:15 to 9:45 Member Introductions

9:45 to 10:15 Recap 2004 and preview of 2005 Ad Operations industry initiatives - Danny Meadows-Klue (IAB Europe)

10:15 to 11:00 TrueCount, delayed ad delivery, and an update from the German Ad Standards Task Force - Alexander Schott (SevenOne Interactive)

11:00 to 11:15 Morning break

11:15 to 12:00 Ad formats: development & effectiveness - Paul de la Nougerede (Wanadoo)

12:00 to 12:45 New technology and creativity in European advertising - Martin Price (Yahoo! Europe)

12:45 to 14:15 Lunch

14:15 to 14:45 Round Table discussion: Auditing online advertising - Richard Foan (ABC Electronic)

These sessions are open to sponsors as noted below:

14:45 to 15:45 Platinum Sponsor Workshop (Revenue Science and TrafficMac): Re-Envisioning Ad Operations

16:00 to 17:00 Gold and Platinum Sponsor Panel

18:30 to 20:00 Sponsor Round Table and cocktail reception all sponsors

20:00 to 22:00 Dinner at Blaue Ente (transportation will be provided)

Friday, February 11, 2005

8:30 to 9:30 Breakfast

9:30 to 10:30 Best practices for Ad Operations organizations - Sue Hunt (AOL UK)

10:30 to 11:30 Ad- and cookie blocking, cookie churn, anti-spyware tools and their implications for online advertising - Mike Barrett (CNET Networks)

11:30 to 11:45 Morning break

11:45 to 12:30 Barter, Inhouse, and "Charity" Inventory management - Matt O'Neill (Yahoo! Europe)

12:30 to 13:45 Lunch

13:45 to 14:30 Maintaining maximum margin in the advertiser-agency-publisher value chain - Bernadette O'Reilly (Ask Jeeves)

14:30 to 15:15 Best practices in Ad Operations Policy - Ben Humphry (MSN)

15:15 to 15:45 Afternoon break

15:45 to 16:30 2005 Ad Operations industry initiatives and action items - Danny Meadows-Klue (IAB Europe)

16:30 to 17:00 Closing business

17:00 Conference concludes

All conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted above.

Location and Travel

AdMonsters Europe IV will be held February 9-11, 2005, at the Hotel Krone Unterstrass in Zurich, Switzerland. Here's a nice map.
The airport code for Zurich is ZRH.
As the last day of the conference will be a full day session, if you are going to depart that evening, please plan to leave no earlier than 7 p.m.
Zurich weather report
1 Swiss Franc (CHF) = 0.84 US Dollar (USD); 1 US Dollar (USD) = 1.19 Swiss Franc (CHF)
1 Swiss Franc (CHF) = 0.65 Euro (EUR); 1 Euro (EUR) = 1.55 Swiss Franc (CHF)
See Oanda for more conversions.

AdMonsters newsletter: Enter your email address
below to subscribe to admonsters-info, ensuring that
you'll be kept up to date on future AdMonsters events.