Publisher Forum US X

AdMonsters X was held February 22-25, 2004,
at the Four Seasons Hotel in Austin, Texas.

Attendance & Registration

We reached our maximum member registration ceiling for AdMonsters X, and registration was closed with 54 member attendees from About.com, Advance Internet, America Online, Atomshockwave, Bell Sympatico, Boston.com, CBS Sportsline.com, CMP Media, CNET Networks, Discovery Communications, eBay, Edmunds.com, eLogic, GameSpy, IGN Entertainment, Microsoft, New York Times Digital, Reed Business Information, Reuters, Terra Lycos, The Weather Channel Interactive, Travelocity, Turner Internet Technologies, Univision.com, USATODAY.com, Walt Disney Internet, Washingtonpost.com, WeatherBug, WSJ.com, and Yahoo!. Adam Gelles, Director of Industry Initiatives for the IAB, joined us as a special guest for a portion of the agenda.

Sponsorship

Thank you to all our sponsors! Details on our sponsorship programs are available on our sponsorship page.

Confirmed Sponsors

Platinum

Gold

Silver

Conference Agenda

The conference format runs two and half days: Sunday evening through Wednesday noon. The majority of the agenda is comprised of member-led sessions on a wide variety of relevant topics; some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted.

Detailed Agenda

All conference events will be held at the hotel.

Sunday, February 22

6:30 to 8:30 p.m. Cocktail reception with Hors D'oeuvres

Monday, February 23

8:00 to 9:00 a.m. Continental Breakfast – Ballroom A

9:00 to 9:30 a.m. Welcome and Introduction – Bowen Dwelle (Chairman)

9:30 to 10:00 a.m. Attendee introductions

10:00 a.m. to 10:45 Streamlining the Rich Media Creative Handling Process -- MSN

10:45 to 11:00 a.m. Break

11:00 to 11:45 a.m. Developing Standards for Integration with 3^rd party data – About.com

11:45 a.m. to 12:30 The Impact of Ad- and Popup-Blocking – Discovery.com

12:30 p.m. to 1:30 Lunch – Four Seasons Ballroom Terrace

1:30 p.m. to 2:15 IAB update and discussion – Adam Gelles (IAB)

2:15 to 3:00 p.m. Business Process Automation / Solbright Case Study – New York Times

3:00 to 3:30 p.m. Break

3:30 to 4:30 p.m. Platinum Sponsor Workshop: DoubleClick

4:30 to 5:30 p.m. Sponsor Panel: DoubleClick, Eyeblaster, Revenue Science, Unicast

7:00 to 8:00 p.m. Cocktail hour at the hotel bar (open to sponsor guests)

8:00 to 10:00 p.m. Group dinner with sponsor guests at the Four Seasons Café

Tuesday, February 24

8:00 to 9:00 a.m. Continental Breakfast – Ballroom A

9:00 to 10:00 a.m. Platinum Sponsor Workshop: Eyeblaster

10:00 to 10:45 a.m. Best Practices in Ad Product Development – CNet

10:45 to 11:15 a.m. Break

11:15 to 12:00 p.m. Managing the user experience with Intrusive Advertising -- Bell Sympatico

12:00 to 12:45 p.m. Lunch – Four Seasons Ballroom Terrace

1:00 p.m. Depart for offsite group event

6:30 p.m. Return to hotel

8:00 p.m. Group offsite dinner at Eddie V's

Wednesday, February 25

8:00 to 9:00 a.m. Continental Breakfast – Ballroom A

9:00 to 9:30 a.m. AdMonsters Group business – Bowen Dwelle (Chairman)

9:30 to 10:30 a.m. Moderated discussion

10:30 to 11:00 a.m. Break

11:00 to 12:15 p.m. Moderated discussion continues…

12:15 to 12:30 p.m. Closing - Bowen Dwelle (Chairman)

12:30 p.m. Conference concludes

AdMonsters newsletter: Enter your email address
below to subscribe to admonsters-info, ensuring that
you'll be kept up to date on future AdMonsters events.