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Publisher Forum US XX
see also: sponsorship — agenda — Publisher Forum Overview
Publisher Forum US XX will be held Mar 8, 2009
 |
| Jackson Square, New Orleans |
AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology.
AdMonsters bi-annual US Publisher Forums
bring together 100 leaders in online ad operations to address common issues facing the
entirety of the advertising operations community in a unique round-table format.
Designed exclusively for managers, decision makers, and decision influencers, AdMonsters publisher forums are a vital tool to ensure the continued success of your team.
While other conferences focus on broader issues facing the digital marketing community, our belief is that bigger isn't always better. Our laser focus on the specific challenges facing on-line advertising operations allows us to uncover immediate, tactical steps you can take to help your company maximize profit margin. If you run an ad operations team, you do not want to miss this event.
Topics & Conference Format
The conference format for
Publisher Forum US XX
will run three full days,
beginning with a Sunday evening reception on Mar 8, 2009 and concluding on Wednesday about 5pm.
Keynote Address
Peter Naylor:
Senior Vice President, Digital Media Sales, NBC Universal
As Senior Vice President of Digital Media Sales for NBC Universal, Peter Naylor drives advertising sales for all of NBC Universal's digital properties, including NBC.com, NBCSports.com and NBColympics.com, CNBC.com, SciFi.com, Bravotv.com, USANetwork.com, Oxygen.com, AccessHollywood.com, and iVillage and its affiliated businesses such as iVillage Total Health, Gardenweb and Astrology.com. With almost two decades of experience in the Internet, magazine and radio advertising sales industries, Naylor brings a wealth of expertise to this role.
Prior to his post at NBC Universal, Naylor headed advertising sales for the iVillage Properties, which was acquired by NBC Universal in May 2006. At iVillage, he was responsible for overseeing the activities of the iVillage sales team and driving new partnerships and advertising revenue opportunities for the company. Before joining iVillage in April 2002, he served as Vice President of Sales, Eastern Region/National Agency Relations for Terra Lycos, which is a leading portal.
Previously, Naylor served as Eastern Sales Director for Wired Digital Interactive, an online pioneer of commercial publishing on the Web. He has also held advertising sales positions with Vanity Fair and Spin magazines and at radio stations WSSH in Boston and WSRO in Marlboro, Massachusetts.
Naylor sits on the boards of The Internet Advertising Bureau, The Online Publishers' Association and Goodwill Industries of New York and New Jersey. In addition, he was a founding board member of 212, a New York interactive media trade association.
He holds a Bachelor of Arts degree in economics and English from Denison University in Ohio. He lives in Ridgewood, New Jersey.
Agenda & Topics
The agenda for the Publisher Forum is comprised of attendee-led sessions on a wide variety of ad operations and technology topics.Below are examples of topics addressed at previous conferences:
Further details on the agenda will become available as we approach the date of the conference.
Please see the last US Publisher Forum conference agenda for an example: AdMonsters Publisher Forum US XIX
Sample Agenda
| Sun, March 8 | ||
| 5:15 - 6:00 PM | Session Leaders Pre-Meeting | |
| 6:00 - 8:00 PM | Welcome Reception | |
Mon, March 9 |
||
| 8:00 - 9:00 AM | Breakfast | |
| 9:00 - 9:30 AM | Welcome to AdMonsters | |
| 9:30 - 10:15 AM | Group Introductions | |
| 10:15 - 10:50 AM | Keynote Address: Peter Naylor, NBCi | |
| 10:50 - 11:15 AM | Morning Break | |
| 11:15 - 12:00 PM | Member Session | |
| 12:00 - 12:30 PM | Member Session | |
| 12:30 - 1:30 PM | Member Lunch |
|
| 1:30 - 1:45 PM | Organize Wednesday Breakout Sessions |
|
| 1:45 - 2:30 PM | Half Group Sessions |
|
| 2:30 - 3:15 PM | Half Group Sessions |
|
| 3:15 - 3:45 PM | Afternoon Break | |
| 3:45 - 4:30 PM | Half Group Sessions |
|
| 4:30 - 5:15 PM | Reporting in half-group sessions | |
| 6:00 - 8:00 PM | "Speed Dating" Reception | |
| 8:00 - 10:00 PM | Dinner w/ Sponsors | |
Tues., March 10 |
||
| 8:00 - 9:00 AM | Breakfast |
|
| 9:00 - 10:00 AM | Platinum Sponsor Workshop | |
| 10:05 - 10:25 AM | Ruby Sponsor Technical Flash Session | |
| 10:25 - 10:45 AM | Morning Break | |
| 10:45 - 11:05 AM | Ruby Sponsor Technical Flash Session | |
| 11:15 - 12:00 PM | Platinum, Ruby & Gold Sponsor Breakouts |
|
| 12:00 - 1:00 PM | Lunch | |
| 1:30 - 5:00 PM | Off-site Activity |
|
| 7:15 - 10:30 PM | Members' Dinner | |
Wed., March 11 |
||
| 8:00 - 9:00 AM | Breakfast | |
| 9:00 - 9:45 AM | AdMonsters Group Business | |
| 9:45 - 10:30 AM | Member Session | |
| 10:30 - 11:15 AM | Small-Group Breakouts | |
| 11:15 - 11:45 PM | Morning Break: Check out of hotel if leaving today | |
| 11:45 - 12:30 PM | Small-Group Breakouts | |
| 12:30 - 1:30 PM | Lunch |
|
| 1:30 - 2:15 PM | Small-Group Breakouts | |
| 2:15 - 2:30 PM | Afternoon Break | |
| 2:30 - 3:30 PM | Reporting in from Breakouts & Tying It All Together | |
| 3:30- 4:00 PM | Wrap up/Any Other Business | |
| 4:00 PM | Conference Concludes |
|
Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted. All conference events will be held at the hotel unless otherwise noted.
Location and Travel:
- Publisher Forum US XX will be held Mar 8, 2009, at the Ritz-Carlton in New Orleans.
- The nearest airport is Louis Armstrong New Orleans International Airport (MSY).
- Please plan to arrive on site no later than 5pm on Sunday evening, and to depart the conference venue no earlier 5pm on Wednesday.
Registration:
Since you're not logged in, we can't tell if you're elgible to sign up for this event. Please log in or register if you don't yet have an account here with AdMonsters.Attendance at Publisher Forum US XX is open to senior leaders in online advertising operations and technology employed by online media publishing companies. Participation is by invitation and/or review and approval. Those seeking approval to participate should be at the Senior Manager, Director or VP level of seniority.
