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AdMonsters Executive Summit US I

see also: agenda — AdMonsters XVI

AdMonsters Executive Summit US I will be held Feb 25–Feb 26, 2007, at the Stoweflake Mountain Resort in Stowe, VT

Registration

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Attendees

We already have confirmed attendees from companies including About.com, AOL LLC, Atom Entertainment, Discovery.com, Financial Times, Fox Interactive Media, McClatchy Interactive, Microsoft/MSN, Monster.com, MTV Networks, The Open Source Technogy Group, Time Inc., Travel Ad Network, Turner Broadcasting, Washingtonpost.Newsweek Interactive (WPNI), with others pending.

Agenda

The conference format for AdMonsters Executive Summit US I will run approximately 24 hours, beginning with a Sunday evening reception and concluding after dinner on Monday. Attendees should plan to arrive Sunday afternoon and depart Tuesday morning.

The cost of the conference includes the entire agenda noted below, including meals, but not including hotel accomodations or transportation.

Preliminary Agenda Structure

The details of the agenda will be worked out with the attending participants. The sessions noted below as Member Session will be filled in with a combination of sessions led by attending participants, by AdMonsters' CEO Bowen Dwelle, and by special guests from the industry. Session formats will be primarily informal round-table discussions, but will also include presentations, moderated discussions, and 5-10 minute 'flash sessions'. The day will begin with introductions and a keynote address to the combined group of Executive Summit and Publisher Forum participants, and conclude with a panel discussion again uniting the Executive Summit and Publisher Forum groups. The bulk of the day's proceedings will be open to Executive Summit participants only.

 

Sunday, February 25

  
6:30 - 8:30 PM   Welcome Reception

 

Monday, February 26

  
8:00 - 9:00 AM   Breakfast
9:00 - 9:30 AM   Welcome to AdMonsters
9:30 - 10:00 AM   Attendee Introductions
10:00 - 11:00 AM   Keynote Presentation
11:00 - 11:30 AM   Morning Break
11:30 - 12:00 PM   "Macro" organizational issues
12:00 - 12:30 PM   "Micro" organizational issues
12:30 - 1:30 PM   Lunch
1:30 - 2:00 PM   Multi-site/network/acquisitions & integration
2:00 - 2:30 PM   Cross-media ad ops integration & processes
2:30 - 3:00 PM   Implementing sponsorships scalably
3:00 - 3:30 PM   Afternoon Break
3:30 - 4:00 PM   Inventory & Yield Management
3:30 - 4:15 PM   New technology (AJAX, etc)
4:15 - 5:00 PM   Panel Discussion
6:00 - 8:00 PM   "Speed Dating" networking reception with Publisher Forum participants & sponsors
8:00 - 10:00 PM   Dinner with Publisher Forum participants & sponsors
10:00 PM   Conference Concludes

 

Tuesday, February 27

  
Executive Summit participants depart

Sample Agenda Topics

  • General Management (hiring, training, evaluation, org structure, career development, roles)
  • Large-scale process & workflow issues (process analysis & measurement, etc)
  • System integration & scalability
  • Cross-media processes & integration
  • Multi-site/network/acquisitions integration
  • Reporting & Data warehousing
  • Inventory/Yield Management
  • Standards and best practices
  • New tech - watching the horizon

Sponsorship

We are not accepting sponsors for this event. If you are interested in sponsorship, please consider AdMonsters XVI as an alternative.

Location and Travel

Please plan to arrive on site no later than 6pm on Sunday evening, and to depart the conference venue on Tuesday morning.