Ad Ops 101: Introduction to Ad Operations
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Wednesday, Sep 17, 2008 – New York, NY
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Thursday, Oct 23, 2008 – New York, NY
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Thursday, Oct 23, 2008 – New York, NY
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Thursday, Oct 23, 2008 – New York, NY
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Technical Video Operations, Implementation and Troubleshooting with Flash
Friday, Oct 24, 2008 – New York, NY
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Inventory Management & Forecasting
Wednesday, Nov 12, 2008 – London, GB
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Metrics, Analysis & Reporting
Thursday, Nov 13, 2008 – London, GB
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AdMonsters Training: Inventory Management & Forecasting
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| Date: | Wednesday, Nov 12, 2008 |
| Time: | 9:00 to 17:00 registration opens at 8:30am; enjoy breakfast until 9:00am |
| Location: | London, GB (New Horizons Training Facility) |
| Fee: | €649 (includes course materials, lab fees, refreshments and a networking luncheon) |
| Registration: | Enroll online |
Course Description
This training session will aid ad operations professionals from publishers and ad networks to manage and forecast inventory more efficiently. Inventory management is one of the most complex areas of ad operations. This training session aims to remove the fear factors and confusion surrounding inventory management, growing confidence and insight instead.
Starting with the basics of what is Inventory and why is inventory management important. The session will go on to cover overselling, underselling, ad unit currency, manual systems vs. automated, inventory rules, ownership, data levels and combinations, impact of rich media on inventory, frequency capping, queries, reporting, forecasting. The session will also cover in house advertising, remnant inventory, sell through and yield analysis. The course will not provide detailed training on any specific inventory management or forecasting systems, it is aimed at increasing ad operations professionals understanding of inventory management to help day to day working.
Who should attend?:
This course will be beneficial to entry level ad operations staff, ranging from individuals seeking to enter the field to new hires and staff who have been in ad ops/trafficking for 2-4 months.
Benefits of Attending:
Course Concepts:
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About the Instructor
Elizabeth Townsend studied Applied European Languages (French & German) at Kingston University in Surrey. She began her career at Yahoo! Europe in 1999 after University as an Ad Operations Executive. Promoted to Senior Ad Operations Executive at Yahoo! Europe in 2000. In 2001 Elizabeth moved to FT.com as Head of Online Advertising Production, managing the global online ads production team for the Financial Times website. Six years later, still at FT.com she manages a team of 10 ad operations professionals and is working on online advertising global strategy.