Ad Ops 208: Metrics, Analysis & Reporting
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AdMonsters Training: Metrics, Analysis & Reporting
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| Date: | Thursday, Nov 13, 2008 |
| Time: | 9:00 to 17:00 registration opens at 8:30am; enjoy breakfast until 9:00am |
| Location: | London, GB (New Horizons Training Facility) |
| Fee: | €569 (includes course materials, lab fees, refreshments and a networking luncheon) |
| Registration: | Enroll online |
Course Description:
One of the defining traits of online advertising, is the amount and detail of the data that can be acquired and the ability to more accurately measure the Return on Investment (ROI) of an ad campaign. But what exactly are the best metrics for measuring campaign performance? With a wealth of data available the task putting it all together can be formidable. This course aims to demystify the arithmetic of online marketing; to look at how advertisers bring different sources of data together to get a 360 image of how a brand is doing online.
Three sources of data will be looked at in depth.
The second part of the course will look in depth at Cost Per Aquisition (CPA) business models. From how to set up CPA campaigns, how measure them and how to optimise them. We will examine real industry case studies to illustrate how data is used. It will also have a practical focus with plenty of excerices to get you up to speed with your own analysis.
Who Should Attend?:
Whether you work at an agency, network or form part of an online publishing team, it is vital to have a handle on how campaigns are performing. Open to all marketing professional with an interest in understanding more about the metrics of campaign performance.
Benefits of Attending:
Course Concepts:
About the Instructor
Elizabeth Townsend studied Applied European Languages (French & German) at Kingston University in Surrey. She began her career at Yahoo! Europe in 1999 after University as an Ad Operations Executive. Promoted to Senior Ad Operations Executive at Yahoo! Europe in 2000. In 2001 Elizabeth moved to FT.com as Head of Online Advertising Production, managing the global online ads production team for the Financial Times website. Six years later, still at FT.com she manages a team of 10 ad operations professionals and is working on online advertising global strategy.