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Ad Ops 101: Introduction to Ad Operations

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    • AdMonsters Training: Introduction to Ad Operations

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    Date: Tuesday, Apr 22, 2008
    Time: 9:00am to 5:00pm
    registration opens at 8:30am; enjoy breakfast until 9:00am
    Location: New York, NY (Microtek Computer Labs)
    Fee: $699 (includes course materials, lab fees, lunch and refreshments)
    Registration: Enroll online

    Course Description

    This one day course was developed to provide ad operations professionals from publishers, ad agencies, ad networks and other companies with a function introduction to the basic processes and concepts of online ad operations.

    Starting with an overview of the online advertising business model from an operations point of view, we'll dive into the ad operations process flow, including buying and selling, order management, trafficking, creative handling, quality assurance, monitoring, optimization, reporting, reconciliation, and billing. This course emphasizes practical processes and concepts that you will be able to put to use immediately. Although we will not be covering detailed usage of any one specific ad serving system, we will touch on some of the most common ones, and at the end of the day, you'll be ready to start your career in online ad operations with a huge head start.

    Who should attend?:
    This course will be beneficial to entry level ad operations staff, ranging from individuals seeking to enter the field to new hires and staff who have been in ad ops/trafficking for 2-4 months.

    Benefits of Attending:

  • Get a broad overview of the entire ad operations business model
  • Become familiar with the buying and selling process
  • Gain a better understanding of inventory management
  • Learn critical design aspects of creative.
  • Learn about best practices and what processes are used for troubleshooting and QA

    Course Concepts:
  • Online advertising business model
  • Ad operations process overview
  • The IO (and order entry)
  • Creative handling, testing and QA
  • Trafficking
    		•
  • Monitoring
  • Optimization
  • Reporting
  • Inventory
  • Career development
    		•


    About the Instructor:
    Doug M. Wintz is founder and principle of DMW MediaWorks, a consultancy in interactive media and operations, with long-term clients that include the market leaders in online health, broadcast television, behavioral targeting and custom publishing.

    Doug began his interactive career with Prodigy in 1988. During that time, he pioneered the sales and development of online applications for automotive clients Toyota, Ford and Autobytel, brokerage firm PCFN (DLJ Direct) and grocers Dominick's and D'Agostino. He led the development of one of the first online ad networks for Softbank, managed sales/operations for game site Uproar and recently served as VP of Digital Media Solutions for Lycos.