Ad Ops 202: Quality Assurance for Ad Ops
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AdMonsters Training: Quality Assurance for Ad Ops
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| Date: | Wednesday, May 21, 2008 |
| Time: | 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am |
| Location: | San Francisco, CA (Microtek Computer Labs) |
| Fee: | $799 (includes course materials, lab fees, lunch and refreshments) |
| Registration: | Enroll online |
Course Description
This one day course was developed to provide ad operations professionals from publishers, ad agencies and ad networks with the skills necessary to maximize revenue by minimizing error through a deeper understanding of quality assurance. The course curriculum focuses on best practices and techniques which can be employed thoughout the ad operations process from I/O entry to creative handling (pre- and post-launch) to campaign monitoring & optimization through reporting and billing to virtually eliminate campaign snags.
This course emphasizes practical processes and concepts that you will be able to put to use immediately; and at the end of the day, you'll be ready to implement actionable items to increase efficiency and maximize profit.
Who should attend?:
This course will be beneficial to Junior to mid level Ad Traffickers, Media Coordinators, Ad Inventory Analysts, Site producers or Technical Production Operations professionals.
Course Concepts:
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About the Instructor:
Doug M. Wintz is founder and principle of DMW MediaWorks,
a consultancy in interactive media and operations, with long-term clients that include the market leaders in online health, broadcast television, behavioral targeting and custom publishing.
Doug began his interactive career with Prodigy in 1988. During that time, he pioneered the sales and development of online applications for automotive clients Toyota, Ford and Autobytel, brokerage firm PCFN (DLJ Direct) and grocers Dominick's and D'Agostino. He led the development of one of the first online ad networks for Softbank, managed sales/operations for game site Uproar and recently served as VP of Digital Media Solutions for Lycos.