Ad Ops 201: Campaign Management & Optimization
Since you're not logged in, we can't tell if you're elgible to sign up for this event. Please log in or register if you don't yet have an account here with AdMonsters.
Get directions to our training facilities:
Upcoming Training Courses
Introduction to Ad Operations
Tuesday, Sep 16, 2008 – New York, NY
Sign up here
Quality Assurance for Ad Ops
Wednesday, Sep 17, 2008 – New York, NY
Sign up here
Introduction to Ad Operations
Thursday, Oct 16, 2008 – London, GB
Sign up here
Introduction to Ad Operations
Wednesday, Oct 22, 2008 – New York, NY
Sign up here
Workflow & Processes
Thursday, Oct 23, 2008 – New York, NY
Sign up here
Introduction to Video Processing & Monetization
Thursday, Oct 23, 2008 – New York, NY
Sign up here
Answering RFPs with Winning Proposals
Thursday, Oct 23, 2008 – New York, NY
Sign up here
Technical Video Operations, Implementation and Troubleshooting with Flash
Friday, Oct 24, 2008 – New York, NY
Sign up here
Inventory Management & Forecasting
Wednesday, Nov 12, 2008 – London, GB
Sign up here
AdMonsters Training: Campaign Management & Optimization
back to the AdMonsters Training home page
| Date: | Thursday, May 22, 2008 |
| Time: | 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am |
| Location: | San Francisco, CA (Microtek Computer Labs) |
| Fee: | $799 (includes course materials, lab fees, lunch and refreshments) |
| Registration: | Enroll online |
Course Description:
This one day course was developed to provide ad operations professionals from publishers, ad agencies, ad networks and other companies with a high level overview of the key activities required to manage a campaign and the fundamentals around effective media optimization.
The course will begin with an overview of campaign management and a basic understanding of media
optimization and its importance to the success of a campaign and then go into deeper discussion about
identifying under-performing placements and/or ads, understanding performance and managing conversion
optimization, utilization of reports to make necessary recommendations on program and placement reallocations,
identifying and troubleshooting problems with ads and other issues that can cause under-delivery.
Who Should Attend?:
This course will be beneficial to account coordinators and account managers who have been in their role for more than 6 months and/or other ad operations staff seeking to expand their knowledge.
Benefits of Attending:
Course Concepts:
About the Instructor:
Doug M. Wintz is founder and principle of DMW MediaWorks,
a consultancy in interactive media and operations, with long-term clients that include the market leaders in online health, broadcast television, behavioral targeting and custom publishing.
Doug began his interactive career with Prodigy in 1988. During that time, he pioneered the sales and development of online applications for automotive clients Toyota, Ford and Autobytel, brokerage firm PCFN (DLJ Direct) and grocers Dominick's and D'Agostino. He led the development of one of the first online ad networks for Softbank, managed sales/operations for game site Uproar and recently served as VP of Digital Media Solutions for Lycos.