Ad Ops 102: Workflow & Processes
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AdMonsters Training: Workflow & Processes
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| Date: | Thursday, Oct 23, 2008 |
| Time: | 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am ** Please Note: There is a NYC Ad Operations Happy Hour being held immediately after class just one short block from the training facility. Training participants from all 3 classes being held this day; as well as other local ad ops staff will be in attendance. |
| Location: | New York, NY (Microtek Computer Labs) |
| Fee: | $699 (includes course materials, lab fees, lunch and refreshments) |
| Registration: | Enroll online |
Course Description
This course is designed for both ad operations managers and other personnel in related internet divisions, who want to acquire a knowledge of “best practices” in workflow. It is common for knowledge on ad operations to be compartmentalized – with ad traffickers understanding their job, inventory management understanding theirs, and finance focused in invoicing and billing.
Conversely, there are few individuals who understand the entire workflow involved in ad operations, and even fewer companies who bother to document it. This course will furnish attendees with a fuller knowledge of the end to end processes in ad operations.
Who should attend?:
This course will be beneficial to mid-level ad operations staff, ranging from individuals who have been in ad ops/trafficking for 3 months to 2 years.
Benefits of Attending:
Course Concepts:
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About the Instructor:
Doug M. Wintz is founder and principle of DMW MediaWorks,
a consultancy in interactive media and operations, with long-term clients that include the market leaders in online health, broadcast television, behavioral targeting and custom publishing.
Doug began his interactive career with Prodigy in 1988. During that time, he pioneered the sales and development of online applications for automotive clients Toyota, Ford and Autobytel, brokerage firm PCFN (DLJ Direct) and grocers Dominick's and D'Agostino. He led the development of one of the first online ad networks for Softbank, managed sales/operations for game site Uproar and recently served as VP of Digital Media Solutions for Lycos.